The Fresh Kitchen chain has been around for seven years, experiencing steady growth thanks to its proven formula: using quality ingredients to make good food, offered up with nutritional guidance.
Recently, Fresh Kitchen has embarked on a venture that expands the scope of some of its eateries in the direction of the neighborhood bistro (although it has yet to formally apply that designation to any of its restaurants). I was invited to experience the Fresh Kitchen “bistro” edition in Ramat Aviv, which opened its doors two and a half months ago.
Although the restaurant is still in its infancy, the two al fresco areas – smoking and non-smoking – were full to overflowing midweek. The new restaurant is kosher, under rabbinical supervision.