A tale retold

When it comes to marketing ruses, the Hagadda compilers – whoever they may be – stole a march on contemporary PR professionals.

Many a marketing executive, image consultant or whatever buzzword epithet you care to attach to someone who earns their crust getting the public to buy into – and buy – an age-old product, constantly wracks their brain in an effort to proffer the item in question in an entirely new light.

Source: http://www.jpost.com/Israel-News/Culture/A-tale-retold-451808

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