Ad comparing smartphones to Holocaust widely condemned

An advertisement which used a Holocaust theme to decry smartphone usage in the ultra-Orthodox community has drawn severe criticism from diverse sources, with supporters of Holocaust survivors and the vehemently anti-smartphone Satmar hassidic sect both issuing strong statements against its message.

In the ad, images of which have been uploaded to social media, a line of ambulances moves down a road and stops at a gate emblazoned with the corporate logos of Apple and Motorola. A barbed wire fence extends from both sides of the gate, while overhead a metal sign proclaims “Smartphone macht frei.”


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