Ahava, the Israeli cosmetics company that bases its products on Dead Sea minerals, and is controlled by Kibbutz Mitzpe Shalem, is expected to transfer its manufacturing activities away from the kibbutz, which is in the West Bank, sources inform "Globes." The kibbutz will invest NIS 10 million in the new production plant in the nearby Tamar Regional Council to the south, which is inside the "Green Line."
Ahava has come under enormous pressure from pro-Palestinian and BDS groups in recent years. Three years ago it was forced to close down a retail outlet in London after it became a focus of demonstrations because its production facility was in land captured by Israel in 1967.
Ahava will not be the first Israeli company to move its production facilities out of the West Bank. Sodastream International Ltd. (Nasdaq: SODA) moved its production facilities from Maaleh Adumim, and Bagel Bagel and Mul-T-Lock moved out of the Barkan Industrial Zone.