Analysis: An Orange-faced warning call for Israel

The seemingly contradictory statements over the past few days by Orange CEO Stéphane Richard made an impression amid most French pundits that the BDS movement has scored several points this time around.

In the space of four days, Richard allegedly supported the idea of boycotting Israel, retracted by claiming Orange would like to sever its ties with Israel on a commercial basis only, and then pulled back again by announcing how Orange “loves Israel” and that it has no intention of leaving. Orange reverted to its original position, but the Boycott, Divestment and Sanctions movement succeeded, media-wise, to push its agenda onto the table of European leaders.

Some commentators in France tried to belittle the significance of Orange’s declarations.


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