Analysis: Fighting hardcore BDS will take more than effective PR

 In the spring of 2015, something snapped in Prime Minister Benjamin Netanyahu’s attitude to the BDS (Boycott, Divestment and Sanctions) movement and other international boycott moves. What had been a secondary irritant on the back burner suddenly took center stage. And, after biting the bullet for six years since his return to power in 2009, he initiated a worldwide countercampaign.

In the space of just a few weeks in May and June, a spate of new boycott declarations and initiatives targeted all aspects of Israeli life from the economy to academic research, culture and sport.


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