It’s Sunday night. Most of the country is sprawled out, warding off the humidity with air conditioning on full blast and Master Chef. The 400 or so guests of Israeli fashion house Castro’s Fall/Winter preview arrive at Hangar 11 in the Tel Aviv port decked out in their finest evening wear. There is a lot of black cloth strutted around as they sift into the darkened front room. Here, Castro executives bustle around, preparing for what is set up to be a most unusual event.
The opening reception boasts high tables and bar stools fanned out around a single microphone and large, black wall. Every detail, from the small bottles of gin labeled “Flavors of Fall” to the boxes of hand-cream-style tubes filled with different spreads labeled “Tastes of Fall” (accompanied by black dinner rolls) is tied into the new collection.