Lipa Schmeltzer dances his way into an Israeli ad

What brings together an Israeli schwarma joint, a group of haredi Jews and an American hassidic rapper?

If your answer is a commercial for Pepsi Max, then I’m guessing you’ve already seen the video.

The one-minute ad starring Lipa Schmeltzer is part of a campaign by Pepsi called "Top Street Food" – where participants vote for the best street food in Israel, entering them to win a culinary-themed trip to London.

(Lipa Schmeltzer Pepsi Max commercial from Israel)


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