Looking at the bright side

New York, get ready for a very different type of Israeli consul-general.

Ido Aharoni, who served in that post for the past six years, returned to Israel last week and, a few days later, retired from the Foreign Ministry, after a 25-year run in which he was largely responsible for pushing the notion that Israel needed to market itself differently; that it needed to free itself of the shackles of “the conflict” and present itself to the world as a vibrant, thriving, energetic, creative country of great diversity, great food and great innovation.

Source: http://www.jpost.com/Israel-News/Politics-And-Diplomacy/Looking-at-the-bright-side-463287

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