Navy turns to Whatsapp to speak to draftees

In its quest to stay up-to-date with the latest communications trends among its draftees, the Israel Navy has taken to the Whatsapp messaging service.

Cmdr. Michael Bekker, head of the navy’s Tracking and Drafting Department, told The Jerusalem Post that the decision to open a Whatsapp channel was taken “in the course of our attempt to find the best draftees for combat service at sea.”

Today, high school students eligible for the draft, as well as those who have already begun the conscription process, can use Whatsapp in an unlimited manner to gain information on their status, follow up on questions, and send the navy their forms.

Source: http://www.jpost.com/Israel-News/Navy-turns-to-Whatsapp-to-speak-to-draftees-435399

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