On a crusade for cannabis in Israel

Here’s a little free advice: Do not use the word “marijuana” when talking to Laura Kam. Founder and CEO of Kam Global Strategies, a Jerusalem-based public relations firm, Laura Kam refers to herself as the “queen of cannabis, putting Israel on the map as the world’s leading medical cannabis R&D center in the world.”

“We’re not calling it medical marijuana anymore,” she explains. “I’m working hard to rebrand it. We’re calling it cannabis now.

Source: http://www.jpost.com/Metro/On-a-crusade-for-cannabis-456932

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