Pro-Israel students use Internet to fight BDS

Dr. Tal Azran, head of the International Communication Program at the Interdisciplinary Center Herzliya, gave his master’s degree class on “State Branding” a patriotic assignment: Find some way to give Israel a good name around the world.

Most students in the class came up with what one described as “the usual stuff hasbara (positive image-building) officials do in Israel: videos that show how beautiful the country is or how beautiful the girls are. ‘Start-Up Nation’ stuff.”

But one pod of four students decided to take things in a different direction.


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