Ambassador Zhan Yongxin has a message for Israelis who want do business in China. “Just do it,” says Zhan, borrowing the enormously successful late 1980s Nike branding slogan.
Much has been made of Israel’s pivot to Asia, and to China in particular, and while trade has grown in leaps and bounds since the two countries established diplomatic ties in 1992, the balance is tipped strongly in Beijing’s favor. In fact, while Israeli imports from China were up 5 percent last year, exports were actually down over 10%. While that figure perhaps reflects the slowdown in China’s economy, Zhan says Israeli business needs to be far more aggressive in pursuing trade ties.