Because of its vast commercial potential, fashion is often not considered a pure art form. This exclusionary attitude, however, has made it onto the chopping block in the past few years, as arts organizations and funding bodies have begun to reach out to the couture community. Recently, the Israel National Lottery Council for Arts and Culture made a major step in this direction with the initiation of a new project, the Upcoming Designers project, which was recently unveiled as part of Gindi Fashion Week TLV.
This weekend, on the heels of that event, the Jaffa Port Gallery will host a new series entitled “Transforms.”
Transforms will take place over five weekends during which Israeli and foreign designers will exhibit and sell their pieces. The goal of the initiative is to bring innovative fashion design to a visual art setting.