The ‘Mad Men’ of Drip Irrigation?

One of the world’s leading drip irrigation companies –and an Israeli one– on Tuesday announced that it took home a prestigious marketing award for its global 50th anniversary campaign.

At the Israel Innovation in Marketing Forum’s ceremony last week in Rishon Lezion, Netafim won the 2016 Innovative Marketing Campaign Award in the Industry category for its 2015 global marketing campaign called “50 Years of Shaping the Future” that celebrated Netafim’s 50th anniversary.

Rachel Shaul, head of Netafim’s Corporate Marketing and External Affairs, described the campaign, which told the story of the company and how it boosted agriculture in Israel and around the world.


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