The new advertising world

What are the changes that the advertising market is experiencing these days and what is the role of the technology in these changes?

Avinoam: The media and advertising markets around the world is experiencing substantial changes, which combine advertising with content. The new technologies offer a positive and enriching experience to users and open new and effective business models for advertisers, which are based on success. my6sense’s platform represents this trend, by offering a smart optimization engine that analyzes users’ behavior and offers content and ads at the right time, to the right user, and at the right place, which is most relevant to the user.

Source: http://www.jpost.com/Israel-News/New-Tech/The-new-advertising-world-388992

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