Training activists in the social media war against BDS

Sitting in a classroom at the Interdisciplinary Center in Herzliya, a group of some 30 North American undergraduate students watched a news flash broadcast on the aggressive behavior taken by the Boycott, Divestment, Sanctions movement on US campuses.

As the report concluded, the students, on a two-week organized trip by the Zionist Organization of America, huddled around computers brainstorming social media campaigns to defend Israel in the wake of the report.

“We should focus on how BDS is harming Palestinians – proof that peace works with cooperation not with separation,” one group of students concluded.


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