The debate over so-called "critical love" by left-wing Jews in the Diaspora – most prominently illustrated by groups like J Street, which lobby vociferously for Israeli concessions – is one that has raged in the US and Europe for quite some time.
Is it legitimate for Diaspora Jews to single Israel out for criticism and pressure in the name of "critical love"? Can Jews in the US or Europe claims to "know what's good for Israel" better than Israelis themselves? Can a group which doesn't actually advocate positively for Israel still claim to be "pro-Israel"? Is imposing solution against the will of the Israeli people (on the basis of "knowing better") legitimate?
And is criticism really the most effective way to defend fellow Jews from deadly attacks and campaigns of delegitimization?
These are questions posed – and rebuffed – regularly on US campuses and blogospheres.
But what do the primary targets of pressure and demonization by leftist groups such as J Street – the "settlers" – think?
Although J Street and other left-leaning Jewish groups rarely, if ever, venture into the Jewish communities of Judea and Samaria ("the West Bank") to hear from the very residents they hope to see evicted one day, one "settler" has decided to address them directly anyway.
Ezri Tubi, a resident of Yitzhar in Samaria, has been leading a campaign to give voice to Jewish residents in the region (Villagers Talking to the World), whose points of views are usually airbrushed out of the western media narrative.
Just two weeks after his "Israeli version" of the song "Imagine" went viral, in response to the UN's one-sided criticism of Israel, Tubi takes on J Street's claims in his trademark softly-spoken yet hard-hitting manner.
"After the last Orange boycott saga we heard (Education) Minister (Naftali) Bennett and other MKs announce the transition from defensive advocacy to go on the offensive," Tubi explained.
"But it is important to understand that a great part of the supposed 'legitimacy' of the BDS phenomenon… comes from self-righteous Jews who belong to this radical organization – an organization which disguises itself well as 'pro-Israel,'" he said of J Street.
The softly-spoken Tubi says in contrast that it "wasn't easy" for him to produce a video criticizing his fellow Jews "but we must say the truth."
Tubi says that while his initial video was funded from his own pocket – to the tune of several thousand shekels – its success inspired others to support him.
"This current one I merited to publish thanks to people who read a post I had written and decided this (issue) was important enough for them to support financially."
Watch the full video above.