Avi Feldstein, poet, philosopher, barman, grew up in Tel Aviv, from Romanian roots, and read literature and philosophy at Tel Aviv University. He started out as a tour guide. When I first came to Israel, he was the bar’s expert specializing in spirits. Segal, the company he worked for, was the main importer, bringing to Israel brands such as Martini, Jameson and Glenmorangie. By absorbing the material and immersing himself in the drinks world, Feldstein learned enough to become the main expert in the country.
He acted as brand manager and spirit ambassador for the brands that Segal imported and was the main educator not only on product knowledge but also on how to be a professional barman. He also wrote for the Hadashot newspaper.